This is what I hear quite often...
-I promote heavily through Facebook and do well (FB is amongst the best when it comes to event planning but widely known to be majorily a place for personal use and co-workers) A lot of cutesiness (?) going on.
-I have over 10,000 people on my mySpace that I promote to (Yep in which 90% of your friends are barely on, spam/hacked accounts, live (way) outside of Sac that they wouldnt even go to the club you're promotin and the list goes on).
-Over 3000 people are following me on twitter that I promote to.(twitter is great for quick, easy access to your potential guestlist people but usually if you miss a few days then u are so quickly forgotten in the twitterverse)
I can go on n on with the pros and cons of social networking but whether one or many it comes down to only a few pointers to consider.
-Be impactful and give useful info to your viewing audience!
-Add and or associate with other interesting people that help you shine!
-Pay attention to your demographics. If its off then your efforts are futile!
-Sometimes you just have to be point blank in what you're selling!
-Dont limit yourself by only using one but also find a balance between a few!
-Have fun doing it and streamline the process to make it easy for you!
Hey Im just sayin'
Monday, November 30, 2009
The Club cheated me
Promoters, How many times have you walked away after being paid out on your guestlist feeling you got burned? You knew you had waaaaaaay more people get in on your guestlist than what the club says you did. This bullshit has happened to most promoters so wtf do you do about it? Either suck it up because it was only a few names or speak up and get an answer you didnt want to hear.
Quite the predicament I'd say but maybe you can do the following...
Step your promo game up as a negotiator and not just the "guestlist person". OK to those non-promoters out there most promoters get paid a certain dollar amount sometime against a tier so basically the more the people on the list then the more money per person they get. It may also include bonus, bar tabs, VIP seating, bottle(s), etc. This is the norm.
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So I had this long story n decided I dont want u to fall asleep so short version.
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Either a) Get a flat rate/flat dollar amount for services rendered but take note that you had better come through for the club with your commitment or b)Get a tiered "group Headcount rate". Increase the headcount of customers that normally go to the club for that night and get paid for the headcount OVER that normal headcount. As an example for every 25 ppl over=$100. Its alot easier than getting screwed counting every single person on your list goin through the door.
want more info? lemme know!
Quite the predicament I'd say but maybe you can do the following...
Step your promo game up as a negotiator and not just the "guestlist person". OK to those non-promoters out there most promoters get paid a certain dollar amount sometime against a tier so basically the more the people on the list then the more money per person they get. It may also include bonus, bar tabs, VIP seating, bottle(s), etc. This is the norm.
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So I had this long story n decided I dont want u to fall asleep so short version.
-------------------------------------------------------------------------------------
Either a) Get a flat rate/flat dollar amount for services rendered but take note that you had better come through for the club with your commitment or b)Get a tiered "group Headcount rate". Increase the headcount of customers that normally go to the club for that night and get paid for the headcount OVER that normal headcount. As an example for every 25 ppl over=$100. Its alot easier than getting screwed counting every single person on your list goin through the door.
want more info? lemme know!
One Man Band or Go Team!!
So you think you got what it takes to be a Promoter but do you go at it by yourself or partner/team up?
Disadvantages of going Solo
-More work (much more work) promoting
-More time is necessary because you're only one person
Advantages of going solo
-All profit goes to you
-You control your business
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Disadvantages of a Team
-Some team members dont pull their own weight
-Money gets spread too thin
-Different goals/ideas=conflict
Advantages of a Team
-More hands=more work done
-More brainstorming
-Network is much larger
My opinion on this one? Go Team but take advantage of the above info! If team members are lazy, slow to act and even clueless remember its a business so part ways immediately. Establish who does what and when they are to do it. Establish a pecking order meaning who is the boss and what are each team members responsibilities. Communicate with all team members as much as possible. Get things in writing<~~trust me on this one! and also define and explain clearly what the payout split is and confirm their understanding.
Yes, I have had my fair share of corporate exposure and I am just givin it to you on the real. Take it or leave it
Disadvantages of going Solo
-More work (much more work) promoting
-More time is necessary because you're only one person
Advantages of going solo
-All profit goes to you
-You control your business
-------------------------------------------------------------
Disadvantages of a Team
-Some team members dont pull their own weight
-Money gets spread too thin
-Different goals/ideas=conflict
Advantages of a Team
-More hands=more work done
-More brainstorming
-Network is much larger
My opinion on this one? Go Team but take advantage of the above info! If team members are lazy, slow to act and even clueless remember its a business so part ways immediately. Establish who does what and when they are to do it. Establish a pecking order meaning who is the boss and what are each team members responsibilities. Communicate with all team members as much as possible. Get things in writing<~~trust me on this one! and also define and explain clearly what the payout split is and confirm their understanding.
Yes, I have had my fair share of corporate exposure and I am just givin it to you on the real. Take it or leave it
Good at DJ Hero doesnt make u a real DJ!
Honestly, I love DJ Hero because its hella fun. Who wouldnt wanna mix n scratch to Jay-Z n Eminem?! The thing is that its highly likely that in the subsequent years up and coming DJs will give credit to their humble beginnings to "DJ Hero". <~~Quite similar to how Serato DJs gave credit to original Vinyl DJs right? go figure! A software killed Vinyl DJs like this video game will saturate DJs on the scene.
Let me at least speak up for the DJ Community and say it is so extremely hard nowadays to even get a gig. You have clubs going outside your local scene, low-balling you for some god-forsaken low amount, there is no loyalty from DJ to club and definitely from club to DJ, experienced DJs are passed up for "where the fuck did you come from" DJs, god forbid you get blacklisted by even one club because word spreads like wild fire and the list goes on.
My input... for whatever its worth take it or leave it...
New DJs if you're truly in it for the love and passion of DJing and saving lives with your music then step up your game.
Plain n simple "Open up for other DJs til you get a night in. Dont play what you want... play what your crowd wants. Let your music take them higher!
Established DJs. Dont ever get too comfortable and complacent. Theres another DJ right behind you ready to take your place. DJ like your a fuckin Maestro in a concert! Like your life depends on it every time your in front of the turntables!
Plain n simple When you feel you have achieved greatness "reinvent yourself". See those trends and be innovators before your peers.
Hey, Im just sayin'
Let me at least speak up for the DJ Community and say it is so extremely hard nowadays to even get a gig. You have clubs going outside your local scene, low-balling you for some god-forsaken low amount, there is no loyalty from DJ to club and definitely from club to DJ, experienced DJs are passed up for "where the fuck did you come from" DJs, god forbid you get blacklisted by even one club because word spreads like wild fire and the list goes on.
My input... for whatever its worth take it or leave it...
New DJs if you're truly in it for the love and passion of DJing and saving lives with your music then step up your game.
Plain n simple "Open up for other DJs til you get a night in. Dont play what you want... play what your crowd wants. Let your music take them higher!
Established DJs. Dont ever get too comfortable and complacent. Theres another DJ right behind you ready to take your place. DJ like your a fuckin Maestro in a concert! Like your life depends on it every time your in front of the turntables!
Plain n simple When you feel you have achieved greatness "reinvent yourself". See those trends and be innovators before your peers.
Hey, Im just sayin'
Tuesday, November 24, 2009
LOADED NAMES WILL GET YOU IN!!
Just a little guestlist trickery. really no harm no foul!
Have you ever been late in turning in names to promoters to get on that free guestlist?? Well many promoters use what we call fake or loaded name(s). They are basically a name they place on the guestlist and give people to still get in free.
Some promoters use their actual name and some use a pseudo/fake name. It usually preceeds a +10 as well meaning you can add other people under that name +10 others.
It usually looks like this... "Nick Wilrich + 10" or "Eric Wade + 10"
Simply say what promoters guestlist you're on and what name you're under.
By the way, Nick and Eric are amongst the finest in Sacramento Promotions has to offer.
Thank me later guys!
Have you ever been late in turning in names to promoters to get on that free guestlist?? Well many promoters use what we call fake or loaded name(s). They are basically a name they place on the guestlist and give people to still get in free.
Some promoters use their actual name and some use a pseudo/fake name. It usually preceeds a +10 as well meaning you can add other people under that name +10 others.
It usually looks like this... "Nick Wilrich + 10" or "Eric Wade + 10"
Simply say what promoters guestlist you're on and what name you're under.
By the way, Nick and Eric are amongst the finest in Sacramento Promotions has to offer.
Thank me later guys!
YOUR NETWORK IS YOUR NET WORTH
This is a solid and impactful quote to live by.
Plain and simple the more talking, texting, tweeting, posting, etc you do then the more you are worth. If you rely too heavily on one forum or outlet of networking and socializing then you are only hurting yourself.
Never get too comfortable!
Plain and simple the more talking, texting, tweeting, posting, etc you do then the more you are worth. If you rely too heavily on one forum or outlet of networking and socializing then you are only hurting yourself.
Never get too comfortable!
Im a BIG BAD BALLIN OUTTA CONTROL PROMOTER!
OK maybe not so much.
Have you ever wanted to be a promoter? Do you think its all fun n games? Womanizing, drinking, partying in VIP... you wanna look like ur Ballin Out Of Control too!!! Truth of the matter is it IS all that and much more. You're thinkin much more?? Hell yeah! It gets better, sign me up! Nope, I didnt say it gets better. I am saying its a lot of work behind the scenes that you dont see.
Here is more of the flip side and reality to nightclub promotions....
-Many Promoters have an actual day job or primary job. Their "steady income".
-Many Promoters spend their promotions payout as quick as they get it. Dennys late night!
-Many Promoters can not maintain a relationship. Either no time or better eye candy out there.
-Many Promoters look and act the part of baller but spend their last $10 in gas to get to the club.
-Many Promoters are slaves to their cell phone, e-mail, etc when receiving guestlist names.
-Many Promoters lose contact from friends/family because they decrease time with them and increase time with their paper chase.
-Many Promoters come out of pocket from their personal income/savings to advance their promotions.
-Many Promoters although money is usually under the table do not have a Business License and do not know the first step on how to get one.
The above is not to deter anyone interested in promotions or bash on the promoters lifestlyle. It is simply a Promoters Life. I know because I am one. I respectfully and wholeheartedly give my props due to all NightClub Promoters out there on the grind.
Have you ever wanted to be a promoter? Do you think its all fun n games? Womanizing, drinking, partying in VIP... you wanna look like ur Ballin Out Of Control too!!! Truth of the matter is it IS all that and much more. You're thinkin much more?? Hell yeah! It gets better, sign me up! Nope, I didnt say it gets better. I am saying its a lot of work behind the scenes that you dont see.
Here is more of the flip side and reality to nightclub promotions....
-Many Promoters have an actual day job or primary job. Their "steady income".
-Many Promoters spend their promotions payout as quick as they get it. Dennys late night!
-Many Promoters can not maintain a relationship. Either no time or better eye candy out there.
-Many Promoters look and act the part of baller but spend their last $10 in gas to get to the club.
-Many Promoters are slaves to their cell phone, e-mail, etc when receiving guestlist names.
-Many Promoters lose contact from friends/family because they decrease time with them and increase time with their paper chase.
-Many Promoters come out of pocket from their personal income/savings to advance their promotions.
-Many Promoters although money is usually under the table do not have a Business License and do not know the first step on how to get one.
The above is not to deter anyone interested in promotions or bash on the promoters lifestlyle. It is simply a Promoters Life. I know because I am one. I respectfully and wholeheartedly give my props due to all NightClub Promoters out there on the grind.
Hey Mr DJ!! Can I request a song?
Hell Nah! Cuz you want dat Becky or Stanky Leg lol.
OK, so Im not a DJ but as a promoter we run in the same circles. I can tell you with confidence that MOST DJs dont like taking requests!! Yes I know you're there to have a good time and wanna hear a certain song for your birthday or a song that reminds you of an ex that cheated on you with your sister or you wanna rock out with your c### out BUT DJs already have a set of songs they're gonna play mapped out for the night. They may start out slow to get the crowd riled up and then build momentum to something crackin n fast beat to keep partiers on the dance floor and end with a bang.
If you think about it its almost rude to interrupt a DJ while they are "in the zone". How many DJs go into your job and tell you how to flip a burger?! Oh see! Now you get my point?!
"Let the DJ do their thing"
Hey, I'm just sayin'
OK, so Im not a DJ but as a promoter we run in the same circles. I can tell you with confidence that MOST DJs dont like taking requests!! Yes I know you're there to have a good time and wanna hear a certain song for your birthday or a song that reminds you of an ex that cheated on you with your sister or you wanna rock out with your c### out BUT DJs already have a set of songs they're gonna play mapped out for the night. They may start out slow to get the crowd riled up and then build momentum to something crackin n fast beat to keep partiers on the dance floor and end with a bang.
If you think about it its almost rude to interrupt a DJ while they are "in the zone". How many DJs go into your job and tell you how to flip a burger?! Oh see! Now you get my point?!
"Let the DJ do their thing"
Hey, I'm just sayin'
Dress Code--Better Safe than Sorry
This is pretty much for the guys. Girls can pretty much get away with alot! Ladies just come looking hot and its all good. Clubs prefer hot girls because they bring other hot girls and dudes will follow.
My opinion is that there are basically 3 different dress codes...
1) Upscale. Usually means no sneakers/tennis shoes and a button up shirt. Of course there are many variations also like jeans are ok, sometimes nice hats are ok, couture shirts, etc. Also no baggy, saggy and or sports attire. Basically play it safe. "If in question do not wear it".
2) Casual. I think our thoughts of a casual dress code is waaaaay different than the clubs thoughts of casual are. Anyways, this is a wide-range but it usually means no baggy/saggy clothing and depending on the club they may or may not allow sports attire. Again play it safe. "If in question do not wear it"
3) Club decision. I touched on it a little bit in #2 but this is where the club makes the final word. This is also where the Doorperson may be having a bad day and or changes the rules from the person that just walked in right before you. I dunno maybe you got bad breath, your teeth are yellow... who knows what the Doorperson can find that they do not like to let you in. It happens at EVERY single bar/club out there that someone was turned away for what they feel was for a wrong reason.
So! Find a spot that you like, get to know the staff by name n face and stay on their good side. Eventually, they may even wave you to the front of the line and give you a homie hug. (no homo)
Hey Im just sayin'
My opinion is that there are basically 3 different dress codes...
1) Upscale. Usually means no sneakers/tennis shoes and a button up shirt. Of course there are many variations also like jeans are ok, sometimes nice hats are ok, couture shirts, etc. Also no baggy, saggy and or sports attire. Basically play it safe. "If in question do not wear it".
2) Casual. I think our thoughts of a casual dress code is waaaaay different than the clubs thoughts of casual are. Anyways, this is a wide-range but it usually means no baggy/saggy clothing and depending on the club they may or may not allow sports attire. Again play it safe. "If in question do not wear it"
3) Club decision. I touched on it a little bit in #2 but this is where the club makes the final word. This is also where the Doorperson may be having a bad day and or changes the rules from the person that just walked in right before you. I dunno maybe you got bad breath, your teeth are yellow... who knows what the Doorperson can find that they do not like to let you in. It happens at EVERY single bar/club out there that someone was turned away for what they feel was for a wrong reason.
So! Find a spot that you like, get to know the staff by name n face and stay on their good side. Eventually, they may even wave you to the front of the line and give you a homie hug. (no homo)
Hey Im just sayin'
GET YOUR ASS THERE ON TIME!!
DO NOT CALL or TEXT the next day saying the club would not let you in the club (after the guestlist cut-off time). I can not coordinate getting your hair n nails did, how many fits u go through, how many myspace pre-party bathroom pics u take, how much u drink to get your pre-swerv on before getting into a lonnnngggg line only for the bouncer/cashier to tell you that the guestlist is closed.
Oh wait! Dont tell the staff that you have been in line for 30 minutes because if you havent heard it before I will tell you here n now that "You have to be IN THE CLUB by the the guestlist cut-off time".
Best advice I can give you is ask for a discounted cover and show them the people you're with (ask for a break) but dont expect or demand it. Also dont be a bitch/asshole about it cuz if you are then you're probably walking away talking smack and that only puts YOU in a bad mood. Its really not even worth it.
Hey, I'm just saying
Oh wait! Dont tell the staff that you have been in line for 30 minutes because if you havent heard it before I will tell you here n now that "You have to be IN THE CLUB by the the guestlist cut-off time".
Best advice I can give you is ask for a discounted cover and show them the people you're with (ask for a break) but dont expect or demand it. Also dont be a bitch/asshole about it cuz if you are then you're probably walking away talking smack and that only puts YOU in a bad mood. Its really not even worth it.
Hey, I'm just saying
Sacramento GET IN FREE!!
Its funny to know that there are still a large portion of people that do not know that you can get in free to just about any bar/nightclub out there on a guestlist. At one time I sat down and listed some 40+ promoters that would be more than happy to get you into a club they promote for. This does not include the clubs direct guestlist and staff and DJs that have guestlists also. Plain and simple DO NOT PAY to get in to a bar to have a good time. This is not the Studio 54 days where they picked n chose who could get in. Even douchebags that only buy one drink and look creepy in the corner can get in.<~~Just dont say you're personal friends with the promoter lol
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