For those non-industry people who see this title you're probably thinking damn! another way for the club to rape me of hundreds of dollars! OK So you are paying a crazy marked up price for Grey Goose, Patron or whatever bottle and a small cramped booth but noone forced you to reserve the booth dumbass!
Here is what Im suggesting and even better it doesnt have to be specifically for the VIP. You have bottle service.... Offer "keg service". Right away you're thinking thats only good for bars and clubs that are of a casual (and wild) crowd... Nope and this is why. I know you have seen the small pony kegs or even party balls right? well yes perfect for the bar scene but for upscale spots simply dress it up. Place a wrap that has your logo around the keg/ball that gives it a more classy look but plain n simple the contents has yummy beer. Upscale crowds dont always want upscale drinks.
How does this benefit the club?
1) If you're amongst the first to do it then advertise so! "Now offering Keg Service!"
2) Its inexspensive to offer!
3) Customers feel they got a deal because they're not paying an extravagant amount on a bottle or two!
4)It doesnt have to be limited to VIP booths. An inside table or patio table will do!
5) Many customers actually like beer over mixed drinks/shots!
6) You now have an added draw and customers will go to your venue for "keg service"!
7) You can even create your own mini-VIP with "keg service"!
8) Figure out what makes sense price-wise and change up with domestic, foreign n premium beers!
9) You will have beer vendors knocking down your doors to be your exclusive keg vendor!
10) Hire me as your consultant!!
Hey Im just sayin'
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