EMPIRE STATE OF MIND

For the new year this is probably one of the BIGGEST n BEST starts at the nightclubs.
Club Tre presents to you "Empire State of Mind" featuring a birthday bash of the Boss himself "Ernesto" n birthday shoutout to Matt Cali.
Guestlists should already be above capacity with Sacramento's party elite. The line will loop around the building for this one!
Dont sleep on this! Text names to 916-412-6480 or 916-676-3158
(click on the flier to view larger image)

New Years Eve 2010!! Where to go in Sac!!

You cant say you have no idea where to go or what to do for new years eve now! Outside of New Years I can get you in on guestlist to most clubs but I included info to most of the below spots for u to party in NYE style. I simply cant hang with getting u all into all these places. Prices, details and info is subject to change so since I did most of your homework, get with it and make your NYE plans!!
Have fun n be safe from SacNightLife and ILL Fam!!

1) @Rockys7440Club $15 presale @DJRevolver spinnin! Breakfast at end of night. text 916-676-3158 for glist

2) @BislasBar 7042 Folsom Blvd 106.5 the Buzz,Andy Hawk n DJ David X. text "rockstar" to 65178 for free glist

3) @AzukarLounge $25 "3rd Annual All White Attire" contact @touchofclassent or Janelle @916-470-0891

4) @Social_NiteClub $50 @DJPeetiV DJ Pat Allen, Spazmatics info/tix www.sac2010.com

5) @DreamSacramento $25 @theDJElements @DJ1Victorious 8pm-3am tix @ www.ticketweb.com

6) Masquerade @ The Museum 2200 Front st free on glist b4 10pm contact @mrgogglez

7) New Orleans Cafe $20 All Nite

8) Blush Ultra Lounge $25 1200 K st DJ E-Motion info 916-559-6229

9) @AvalonSac $50 805 15th st info www.avalonsacramento.com

10) Garden Pavillion ages 18+ 5642 Dudley Blvd www.eliteparties.net @briancrockerjr

11) @BlueLampSac $12 1400 Alhambra Rockabilly Bands www.brownpapertickets.com

12) Sheraton Grand $40 1230 J st. "Winter Electronic Ball" NorCal talent

13) @OnyxClub Starts @$5 @BillyLane spinnin in the New Year! info text 916-223-6913

14) @ParlareSac $15 "1940's Glam" J&10th @djillest916 @tatpromo

15) @BarcodeSac 21+$10, 18+$15 "Rock the Clock" info text 916-397-7404

16) Fugu_Lounge $15 contact @touchofclassent or text 916-508-6384

17) @ClubTre $35 presale contact @copephotos, @eddie_mr_er_ent, @epicmultimedia @patrickf916

18) @BoxingDonkey no cover Old Town Roseville

19) @Loungeon20 $100 all inclusive food n open bar

20) Mercedes Benz of Rocklin/Bistro33 $100 @DJSlickD n @DJDNADOTCOM

21) SacNewYears.com $100 @DirtNasty, Andre Legacy @1MartyMcFly @DJMattCali @DJOasis 1011 10th st text my fam @916-595-5621

22) @mixdowntown NYE 1yr Anniv. $50 presale at www.mixdowntown.net

23) Zokku $25/VIP=$50 tix/info call 916-595-1301 http://img238.yfrog.com/i/hn7.jpg/

24) @theParkSac $50 SacTown Mag celebrating 3yr Anniv. @DJGABEXAVIER Spinning

25) @BarBasic $30ea/$50 couple "Ultimat NYE Party tix call 916-773-5400 various dinner packages also avail

SUPPORT SACRAMENTO UNCONDITIONALLY

So all over myspace n twitter Ive seen several conversations about Sacramento not supporting their city. Most recently I was observing a convo with @NorCalChika n @CopePhotos on twitter. Chika posted a flyer from the bay and it displayed a show with emcees, breakdancers, graffiti, artists, etc. And the question came up on why dont we (Sac) have these kind of events?! Chika says it usually ends with 40 cop cars breakin it up and the lack of venue participation in these (street level) type of events. Cope feels its not the City disrupting it but the "residents".
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Thank you in advance to Chika for the continued stimulating topics and Go Cope for nailing it on the head.
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Lets be blunt about this topic...
-Sacramento in general does not support their own.
-Many individuals are out for their self but dont realize that with their Citys support that they can and will acheive higher greatness.
-A small percentage of the populace act a fool and ruin it for everyone.(real talk!)
-The stigma of street level events as being ghetto may never change but if at the end of the show there was no trouble and everyone had a great time then fuck the stigma!
-Venues will continue to hire performers from outside of Sac and more Sacramento residents will attend those events over the local talent.(and thats bullshit!)
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If there are any true Sac Supporters that want to put a show together and are committed to it then hit me up please.
If there are any loyal, committed Sac Supporters that want to create a movement count me in!

A-Game
CEO of ILL Fam
916-676-3158 (text)
twitter.com/SacNightLife
twitter.com/ILLFam
twitter.com/916NightLife

Maximize your Crowd, VIP and Alcohol sales!

For those non-industry people who see this title you're probably thinking damn! another way for the club to rape me of hundreds of dollars! OK So you are paying a crazy marked up price for Grey Goose, Patron or whatever bottle and a small cramped booth but noone forced you to reserve the booth dumbass!
Here is what Im suggesting and even better it doesnt have to be specifically for the VIP. You have bottle service.... Offer "keg service". Right away you're thinking thats only good for bars and clubs that are of a casual (and wild) crowd... Nope and this is why. I know you have seen the small pony kegs or even party balls right? well yes perfect for the bar scene but for upscale spots simply dress it up. Place a wrap that has your logo around the keg/ball that gives it a more classy look but plain n simple the contents has yummy beer. Upscale crowds dont always want upscale drinks.
How does this benefit the club?
1) If you're amongst the first to do it then advertise so! "Now offering Keg Service!"
2) Its inexspensive to offer!
3) Customers feel they got a deal because they're not paying an extravagant amount on a bottle or two!
4)It doesnt have to be limited to VIP booths. An inside table or patio table will do!
5) Many customers actually like beer over mixed drinks/shots!
6) You now have an added draw and customers will go to your venue for "keg service"!
7) You can even create your own mini-VIP with "keg service"!
8) Figure out what makes sense price-wise and change up with domestic, foreign n premium beers!
9) You will have beer vendors knocking down your doors to be your exclusive keg vendor!
10) Hire me as your consultant!!

Hey Im just sayin'

RE-INVENT YOURSELF or DIE!

lol OK so a lil harsh on the topic but as you read you will get my point. In any business you may get to a point where you have hit your pinnacle and you either a) Be creative/innovative and make some changes or b) Stay comfortable in the position you're in and do nothing.
Heres a couple examples...
"K-Mart" has long been a staple of retail culture in the US for years and for many years dominant in the retail industry. When they reached their peak they did nothing... well nothing except watch Wal-Mart build an empire all around them and knockin then off their pedestal making K-Mart a big FAILURE. The blue light special is practically extinct these days. They got comfortable that they were at the top and noone could touch them... not a smart move at all.
"Wal-Mart" of course had humble beginnings in the south and spread world-wide like a wildfire. They were innovative by owning and controlling distribution centers and transportation thus giving them more capital to allow lower priced items to their customers. Then they decided to go Super. Risky yet it definitely paid off. Not only did they monopolize with their cheaper durable goods but now they have groceries. Granted their quality isnt great and customer service is dismal but its a one stop shop for just about everything and at a lower price than most other spots. Mark my words if Wal-Mart falls it will likely come from within.

OK sorry for the long analogy. Let me reel it back in.
-If you're a DJ and you're not loading new music all the time, practicing DJing, seeing new trends (like video mixing) and making your set something extraordinary that people wanna see then "Epic FAIL".
-If you're a Promoter and you're not networking 24/7, not building a database of contact info, not being "seen out in the scene" making what you're truly worth then "Epic FAIL".
-If you're a performer of any kind and you're not steady practicing your skills, not opening your mind to new things, not knockin on doors, not shakin hands, not being humble, not being passionate, not being business-minded then "Epic FAIL".

Lets not be an Epic Fail.
Hey Im just sayin'

All my guestlist come from Facebook

This is what I hear quite often...
-I promote heavily through Facebook and do well (FB is amongst the best when it comes to event planning but widely known to be majorily a place for personal use and co-workers) A lot of cutesiness (?) going on.
-I have over 10,000 people on my mySpace that I promote to (Yep in which 90% of your friends are barely on, spam/hacked accounts, live (way) outside of Sac that they wouldnt even go to the club you're promotin and the list goes on).
-Over 3000 people are following me on twitter that I promote to.(twitter is great for quick, easy access to your potential guestlist people but usually if you miss a few days then u are so quickly forgotten in the twitterverse)

I can go on n on with the pros and cons of social networking but whether one or many it comes down to only a few pointers to consider.
-Be impactful and give useful info to your viewing audience!
-Add and or associate with other interesting people that help you shine!
-Pay attention to your demographics. If its off then your efforts are futile!
-Sometimes you just have to be point blank in what you're selling!
-Dont limit yourself by only using one but also find a balance between a few!
-Have fun doing it and streamline the process to make it easy for you!

Hey Im just sayin'

The Club cheated me

Promoters, How many times have you walked away after being paid out on your guestlist feeling you got burned? You knew you had waaaaaaay more people get in on your guestlist than what the club says you did. This bullshit has happened to most promoters so wtf do you do about it? Either suck it up because it was only a few names or speak up and get an answer you didnt want to hear.
Quite the predicament I'd say but maybe you can do the following...
Step your promo game up as a negotiator and not just the "guestlist person". OK to those non-promoters out there most promoters get paid a certain dollar amount sometime against a tier so basically the more the people on the list then the more money per person they get. It may also include bonus, bar tabs, VIP seating, bottle(s), etc. This is the norm.
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So I had this long story n decided I dont want u to fall asleep so short version.
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Either a) Get a flat rate/flat dollar amount for services rendered but take note that you had better come through for the club with your commitment or b)Get a tiered "group Headcount rate". Increase the headcount of customers that normally go to the club for that night and get paid for the headcount OVER that normal headcount. As an example for every 25 ppl over=$100. Its alot easier than getting screwed counting every single person on your list goin through the door.
want more info? lemme know!